Thursday 25 March 2010

Nike Sportswear Presents: “Cadência” Film Premiere and Exhibition

What a manic week, dealing with 5 projects at one go is not an easy task, but still hanging in there. Last night I had a great opportunity to attend the premier of the film "Cadência", which was on the subject of Brazil's football, carnivals and the moving subject of Kites. This is certainly a good direction Nike is heading, where they aren't bombarding their audience on products, but rather giving something back to the community. More companies should do similar stuff in the future!

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